Bill Gates’s blog, The Gates Notes, published a post from Bill entitled Future of Food. This campaign provided the opportunity to explore storytelling through an interactive module interspersed with engaging video content. My role was to provide UX strategy, UI wireframing, and to create content while maintaining consistency with the interactive and video team's work. The campaign was a huge success with extensive media coverage including articles in Fast Company, Fortune, and the Los Angeles Times. In conjunction with the campaign launch Mashable featured a sister campaign authored by Bill called "Food Is Ripe for Innovation" which significantly extended the visibility and reach of the campaign.