Ball Park Brand: Dew Tour – Mobile App

Client: Ball Park Brand (Hillshire Brands) | Agency: Launch Creative Marketing | Role: Creative Director (Consultant)

When Ball Park wanted to stoke excitement for the Summer Dew Tour, we designed and developed the Hot Zone Mobile App.

Firing up the crowd months before the Tour came to town presented a great opportunity to extend the brand's message in fun and engaging ways. The Hot Zone Mobile App included up-to-the-minute event info, in-app Twitter and Facebook integration, branded content like the Epic Ride skateboard game, and unique video content users couldn’t get anywhere else. We tied app usage to VIP tour access and app-only prizes that strengthened Ball Park’s ties to the Dew Tour community and drove physical visits through on-screen notifications to Ball Park Hot Zone events at Festival Village.