Client: Ball Park Brand (Hillshire Brands) | Agency: Launch Creative Marketing | Role: Creative Director | www.ballparkbrand.com | Awards: American Graphic Design awards in the Internet Design and Sales Promotion categories – GDUSA; Gold Davey award for Websites/Online Marketing
Working with the Ball Park clients at Hillshire Brands, we redesigned the website to relate the content and design more closely to the brand’s positioning and target audience. Complete with product descriptions, original recipes, offers, and sponsorship event news the site now serves as the consumer entry point for the brand. We also aligned the brand's site with their social media efforts by updating their Facebook page with tabs for news, offers, and sponsorship events.