Douwe Egberts: Our Passion Your Moment – Mobile App

Client: Douwe Egberts (Sara Lee) | Agency: Launch Creative Marketing | Role: Creative Director (Consultant)

Working with the Douwe Egberts clients at Sara Lee, we designed and developed a mobile app to extend the brand's "Our Passion Your Moment"  campaign in the European marketplace. The app allowed users to learn about and purchase Douwe Egberts products, earn redeemable reward points, and locate local stores and coffee shops. The "Virtual Barista" tab taught users how to create the perfect cup of coffee every time, in a fun, fast, and informative way.