Hillshire Farm: Kitchen Savvy – Mobile App

Client: Hillshire Brands | Agency: Launch Creative Marketing | Role: Creative Director (Consultant)

Working with the Hillshire Farm clients at Hillshire Brands, we designed and developed a mobile app to extend the brand's "Vote for the Most Wanted Sandwich" campaign in which the winner would receive $5,000 to donate to the charity of their choice. Consumers could submit recipes via the app, a microsite, or Facebook but only vote for the winner via the app. Once users voted they would gain access to $1/1 Hillshire Farm Lunchmeat coupons. In addition to recipes and coupons, the app featured tabs for events and social networks where users could post their own recipes and photos.