Chicago Cubs: Mega-Sampling Events
Client: Kellogg's | Agency: PromoWorks | Role: Creative Director
PromoWorks forged an exclusive promotional partnership with the Chicago Cubs to develop and coordinate the execution of several single and multi-brand sampling events at Wrigley Field in Chicago. These multi-faceted events were the first of their kind at Wrigley, combining the excitement of major league baseball with mobile and stationary product sampling.
At each event limited edition scratch-and-win Cubs collector cards were distributed to the first 20,000 fans that entered the gates, providing each a chance to win one of 500 autographed baseballs or 800 premiums that were supplied by the sampling partners. Forty event models distributed over 150,000 samples before, during and after the game. Sampling and premium sponsors included the clients Bull Frog, Dentyne, Emerald Nuts, Hershey, Gold Bond, Jay's Potato Chips, Jewel-Osco, Kellogg's, Kraft, Kimberly-Clark, Merkts Cheese, Ricola, Rolaids, and White Hen Pantry.
Top executives from many of these brands were on hand to observe the event execution.
“The event created a huge buzz in the ballpark as the fans were able to sample products from so many unique brands - that really made the day special.”
“PromoWorks is one of the best suppliers I have worked with in a long time. You sure make my job easier. I’m impressed with your follow-up and your willingness to go the extra mile. You are the best. You should be proud of your work. It is making a difference!”
“I had a chance to observe the PromoWorks samplers in action. They were well prepared, wearing the HUGGIES Bath and Body brand tee-shirts... they were ready for all the fans, cheerful and worked the crowd. From start to finish, PromoWorks people were timely and made certain all the elements worked as promised, exceeding my expectations.”
“Once again, PromoWorks proves why they are my first choice to execute strategic sampling initiatives for Gold Bond. From strategic planning to account service to execution, there are passionate professionals at every level whose sole mission it seems, is to optimize the impact of my program - no detail goes unattended.”
“The sampling event at Wrigley was a big success. Our Emerald brand was well represented with samples, signage, and information for all fans after the game. The PromoWorks team did a great job for our brand and we look forward to the next sampling event.”
“PromoWorks delivered a truly unique and effective, low-cost method to get our flavored coffee products in the hands of tens of thousands of potential customers in just a few hours. We found the PromoWorks Team to be both thorough and enthusiastic. The event was extremely well executed. ”