Kellogg's: Cereal Straws "Dip! Sip & Munch!" Mobile Tour
Client: Kellogg's | Agency: PromoWorks | Role: Creative Director | Award: Top 10 Campaign – PROMO 100
When launching Cereal Straws, Kellogg’s latest kid-focused breakfast innovation, the brand asked us to develop an experiential mobile tour designed to drive trial of this new fun product. Reaching high volumes of children with their parents both in and out of store was our key objective. The "Dip! Sip! Munch! Tour" took festivals by storm. Mobile samplers with branded backpack milk dispensers roamed the streets, parks and beaches engaging consumers and generating over five million impressions.
