FruitaBü: "Get Smoooshed" National In-Store Events
Client: Kellogg's | Agency: PromoWorks | Role: Creative Director | Awards: Gold Award Winner – P-O-P Times' Design of the Times; Top 10 Campaign – PROMO 100
The Stretch Island Fruit Company (Kellogg's) asked us to help relaunch this existing brand through a national in-store sampling demo designed to capture the attention of children and parents alike. Our objectives were to create excitement through an interactive product sampling demo while generating trial and driving sales, The “Get Smoooshed” campaign successfully delivered on all the brand’s objectives delivering more than 809,450 samples to consumers while driving an 800% sales lift, making this event the brand’s most successful in-store promotion ever.