Client: PayPal | Agency: PBJS | Role: Creative Director
PayPal and eBay Inc. shared a booth at the Mobile World Congress in Barcelona, but PayPal wanted a way to connect more deeply with it’s customer base of OEMs, carriers, developers, and merchants at the 60,000 person conference. PBJS leveraged eBay's presence at MWC by designing, coordinating and producing a VIP event for 125 key attendees. The party was hosted at Barcelona’s famed Picasso Museum and featured David Marcus, VP of PayPal Mobile, as he showcased the future of mobile payments. The cocktail reception gave attendees the chance to engage with PayPal payment solutions staff, network with colleagues and enjoy live entertainment – from a DJ to a percussionist to a performance by a Spanish guitar player, singer, and flamenco dancer.