What do action sports have to do with hot dogs? The pun practically writes itself. When our long-term Ball Park partners needed someone to activate a sponsorship of the Dew Tour, we geared up for the fun.
We created a uniquely branded experience in Festival Village at every tour stop. Our on-site activation included a custom tent and stage built expressly to engage attendees with branded action sports-oriented activities.
We designed and executed a fully branded “Hot Zone”—including a 40’ x 40’ stage featuring a video wall, prize wheel, and dual mechanical “bucking” skateboards to draw traffic into Ball Park’s booth.
We produced a branded video content and mobile apps to enhance the experience and communicate event activities, while brand ambassadors interacted with attendees and distributed branded premiums.
Our DJs and emcees spun tunes and hyped the crowd between visits from BMX stars including Mike Spinner, who signed autograph and hosted VIP experiences to watch a competition final with him in each city.