PromoWorks forged an exclusive promotional partnership with the Chicago Cubs to develop and coordinate the execution of several single and multi-brand sampling events at Wrigley Field in Chicago. These multi-faceted events were the first of their kind at Wrigley, combining the excitement of major league baseball with mobile and stationary product sampling.
At each event limited edition scratch-and-win Cubs collector cards were distributed to the first 20,000 fans that entered the gates, providing each a chance to win one of 500 autographed baseballs or 800 premiums that were supplied by the sampling partners. Forty event models distributed over 150,000 samples before, during and after the game. Sampling and premium sponsors included the clients Bull Frog, Dentyne, Emerald Nuts, Hershey, Gold Bond, Jay's Potato Chips, Jewel-Osco, Kellogg's, Kraft, Kimberly-Clark, Merkts Cheese, Ricola, Rolaids, and White Hen Pantry.
Top executives from many of these brands were on hand to observe the event execution.