As PayPal prepared to announce its new service targeted at small businesses and sole proprietors, it needed a way to attract media attention and explain the differences between its device and service and competitors.

PBJS produced the launch event for "PayPal Here" at Ghirardelli Square in San Francisco. We worked closely with PayPal to help craft the message delivered by eBay Inc. President and CEO John Donahoe and David Marcus, PayPal's Vice President of Mobile, announcing the new service and device that enables people to accept credit cards, checks, PayPal and more with their smartphones. Our team managed all aspects of this event from location scouting to event staging and creation of all presentation content.

PayPal Here Launch: Highlights Reel

eBay Inc. President and CEO John Donahoe and David Marcus, PayPal's Vice President of Mobile (now PayPal President) introducing PayPal Here.

PayPal Here Launch: John Donahoe

eBay Inc. President and CEO John Donahoe kicking off the PayPal Here launch event.

PayPal Here Launch: David Marcus

PayPal's Vice President of Mobile David Marcus introducing PayPal Here.

PayPal Here at Shopping Showcase: Anuj Nayar Interview

Anuj Nayar, PayPal's Global Director of Communications discusses PayPal's offline strategy, why PayPal Here is ultimately a better solution than Square and how it wants to change the nature of payments. Video by Ecoconsultancy, filmed in the PayPal Shopping Showcase.