Sara Lee asked us to design, develop, and implement the website and social media strategy for their Sara Lee Desserts brand. Along with the main website we created brand-focused Facebook and Twitter pages. The website showcased brand categories, news, offers, recipes, and "Sweet Tips." Consumers could also sign up for email blast news, updates, and coupons. Content for Facebook and Twitter was provided by consumers, the client and our team. Links redirected traffic to specific brand website pages.
Although brand website traffic data is confidential, traffic is growing for the social media component of the campaign with over 144,000 people now "liking" the Facebook page and over 60,000 key influencers following Sara Lee Desserts' Twitter feed.