Siemens hired PBJS to brand, launch and advertise The Crystal, a global hotspot for urban sustainability and one of the world's greenest buildings. We had the opportunity to flex all our creative muscles from creating The Crystal's identity, design for print, online, video, signage, to commissioning films and staging events.

This new East London landmark is a place where people from every corner of the planet, from school kids to tourists to corporate and public sector VIPs, explore the future of our world through the lens of cities and their vast influence on Earth's environment and daily life.

Continuing engagement with this global project includes a unique ongoing film series, CityStories, curated by PBJS in collaboration with Academy Award Winner Davis Guggenheim.