Client: PayPal | Agency: PBJS | Role: Creative Director | Awards: Gold Award – Best Pop-up Store – Event Marketer Ex Awards; Gold Award – Financial Services – Holmes Group SABRE Awards
Working closely with PayPal PBJS crafted an experience that communicates The Future of Commerce... Today!
We transformed a storefront in New York's Tribeca neighborhood into the Shopping Showcase, a one-of-a-kind pop-up store. PayPal staff and trained actors walked media, merchants, and stakeholders through six vignettes — from a coffee shop to a clothing boutique — demonstrating PayPal payment solutions on multiple devices. Custom touchscreens simulated the experience of paying with PayPal in each environment.
The client was thrilled with the results and asked us to create a permanent Shopping Showcase installation on the PayPal campus in San Jose.
“That was one of the most impressive general session visual experiences and overall event environments I’ve ever personally been involved with.”
The "Future of Shopping" video showcases how PayPal provides real consumer choice, flexibility, and control over how people shop and pay. PBJS produced as a teaser for the PayPal Shopping Showcase and for use on displays in the event space.